Category: Trend Psychology 101
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Spring 2026 Trends and the Psychology Behind Them
At last, Spring 2026 is almost upon us, and this year’s trends are coming in hotter than the heat wave of my dreams. From y2k lace cami throwbacks to “utility chic”, there’s something for everyone in springtime’s ever growing wardrobe. I gathered an assortment of some of my favorite trends that I’ve seen starting to…
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Minimal Makeup, Maximum Meaning: The Psychology of the Clean Girl Trend
Glossy lips, glowy skin, gentle makeup, and a grossly expensive pilates membership define the “clean girl” aesthetic. Soaring to virality due to the likes of Hailey Bieber and Sofia Richie, it’s simplicity slicked back in a bun. It’s minimalism marked by a matcha latte. A trend amplified by its simplicity, celebrity influence, and aspirational qualities…